28Jun2005
Author
Alex Davis
Category
Uncategorized

Pax Rebrands; New Name

PAX is about to go through what GSN did to survive: a rebrand. The network PAX, which has created game shows such as the recent Balderdash and On The Cover, will become “i” on July 1st, 2005. This very sudden change was named by president Dean Goodman. Goodman stated “The change in brand names reflects our strategy to operate our primary network as independent television by offering a mix of original series, movies, specials, sports, and news that appears to a variety of interests.” When the transition happens, PAX will continue to air programming under its PAX TV brand on one of its digital channels over the air and in select cable homes.

Author
Alex Davis

About the Author

has written 2960 articles on BuzzerBlog.

Alex Davis is an award winning writer and producer based out of Pittsburgh, PA, who works out of New York, Los Angeles, and London. Alex is the head writer and editor for BuzzerBlog and is the president and head of development of 5Hole Productions, specializing in unscripted formats for television and internet play.

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