PAX is about to go through what GSN did to survive: a rebrand. The network PAX, which has created game shows such as the recent Balderdash and On The Cover, will become “i” on July 1st, 2005. This very sudden change was named by president Dean Goodman. Goodman stated “The change in brand names reflects our strategy to operate our primary network as independent television by offering a mix of original series, movies, specials, sports, and news that appears to a variety of interests.” When the transition happens, PAX will continue to air programming under its PAX TV brand on one of its digital channels over the air and in select cable homes.
28
Jun
05
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