The ratings are in for yesterday’s “Identity”, and it’s looking pretty good. For reference, “Deal or No Deal” had a 9.5/15. “Identity”, for the hour, scored a 7.5/11, which fell a bit from the second half hour of “Deal or No Deal”. However, it retained the 18-49 demographic, which is extremely important. However, how can it do on its own tonight? Tonight will be a major test to see if the show is dependent on “Deal or No Deal” for ratings and if the show will return.

What did you all think of the show? I thought it was rather enjoyable. My only real gripes are that the money chain is a bit off (who’s going to risk $50,000 for another $25,000 more?) and the fact that after time, “Identity” can and probably will become incredibly boring. Nonetheless, it’s a fun little diversion. It kicks the crap out of “Show Me the Money” and is a bit better than “The Rich List”, but doesn’t trump “1 vs. 100″ and “Deal or No Deal” in my book. It’s a nice companion to the other NBC game shows. Now be afraid if and when NBC schedules “Child’s Play” like rumored.