Endemol has started an exclusive licensing agreement with Gameloft to create a mobile game edition of 1 VS 100, the hit NBC show returning Fall 2007.  In the show and game, one contestant will have to battle the 100-member Mob in a game of knowledge, strategy, and luck.  “We have already had phenomenal success integrating viewer interactivity into our hit game shows like Deal or No Deal and 1 vs. 100 within the on air broadcasts,” said Jon Vlassopulos, Vice President, Digital Media at Endemol. “It is clear that fans enjoy engaging with the show and so providing them a way to play anytime anywhere on their phones is a natural extension. We are looking forward to seeing it become a top seller!”  “Bringing the on-air experience to the mobile games category is an ideal brand extension and wonderful opportunity for both parties,” said Gonzague de Vallois, vice president of Publishing, Gameloft. “The show’s viewers are not only savvy mobile phone users, but avid participants and we’re excited to deliver their favorite show to their mobile phones.”