We’re sorry about the delay of this article. I typed it up last night and it didn’t want to appear until I edited it right now, for some reason. Endemol, producer of hit US game shows Deal or No Deal and 1 VS 100, is teaming up with Break.com to create original content for the site. One of the first shows to debut this summer, Record Breakers, sees two contestants trying to break some record for a cash prize. The show will be fueled by original video content as well as user-generated videos as home viewers send in themselves breaking some record. “We are excited about the partnership with Break.com because it allows us to take some of our edgier formats directly to that hard-to-reach young male demo, as well as to create new original programming for their vast audience,” said Jon Vlassopulos, VP, digital media, Endemol USA. “This deal strengthens our commitment to establishing new partnerships with alternative distribution platforms and also allows us to work more closely with top brands and advertisers.”
One Response
Darren Pysher
1April 13th, 2007 at 6:58 am
Interesting in that the concept of record Breakers was done back in the 70’s with the short-lived “Guinness Game.” Let’s hope that it does better than it’s predecessor.
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