Amazing Race Ratings
The Amazing Race, while not getting unbelievable ratings, is doing very well for the network’s standards. The Amazing Race at 9PM ET-10PM ET is receiving a .40 rating. This number is 11% better than the previous show. Also, for GSN’s overall ratings, this means that 2/3 of the programs in primetime are getting at least a .4.
GSN’s median age has also dropped quite a bit now. The primetime age median has dropped to 50 years old. Ages 18-45, which is the key demographic for advertisers, got a .22, which is 69% better than it use to be. For Adults 25-54, the show is getting a .25, a 67% increase.
Ian Valentine, Senior Vice President of Programming, stated:
We couldn’t be more thrilled with the first week’s ratings performance of The Amazing Race. We had hoped the series would add new younger viewers and it definitely has, with our median age dropping by 12 years.
Thanks to GSN for the information.
From my perspective: .4 may have improved demos and the median age, but in terms of overall numbers it’s still pretty bad – particularly for the money GSN paid for it.
As some may recall, back in the “old days” of the network, the…Fantastic 4 originals (Whammy!, Friend or Foe, Russian Roulette, and Lingo) all did AT LEAST a .6 to .8 in HH numbers when new, and still around a .4 even after several rerun cycles.
.4 for a show GSN paid the amount they did (Relative to total amount taken in) is pretty bad, regardless the spin