Buzzer UK: Ten Years of In It to Win It
Today, 18th May 2012 celebrates the tenth anniversary of the BBC One National Lottery quiz show, In It to Win It. It is not often in this generation of British television where primetime game shows for members of the public manage to stay on air for a decade. In the last few years, Only ITV's Who Wants to be a Millionaire? and Big Brother have been on longer on air in the UK. We look into the format, the success of the show and how it got it right to captivate the audience. In early 2002 the regulator of the National Lottery, Camelot wanted to rebrand the lottery. Therefore they changed the name of main jackpot draw to Lotto and make a very small tweak to their crossed fingered logo. With the BBC continuing to broadcast the draws live.
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